Built natively with AI
Your roadmap shouldn't be someone else's.
Apex AI was built with AI from the ground up. Ask for a change and we build it into your platform.
How we AI
Built by AI. Perfected by people.
We're not hiding that we use AI. We're proud of it. It's how a team our size rebuilt an entire dealership platform in the best part of a year, and it's why the products we put in front of dealers are better, not just faster. This page is how we do it responsibly.
Our principles
- 01
AI-first engineering
AI isn't a plug-in on the side of how we work. It's where every piece of work starts. Our engineers direct it, review it and own the result. That's how one team rebuilt an entire dealership platform in the best part of a year.
- 02
Speed is the product
Ideas that used to take a quarter now take days. A request a client makes on Monday ships on Tuesday. Speed isn't a side effect of how we build; it's the thing you're buying.
- 03
Built by AI, perfected by people
Nothing reaches a dealership because an AI said it was ready. Every change is briefed, assessed, tested and released by people who are accountable for it. The machine does the heavy lifting. People make the calls.
- 04
Security never compromised
Faster never means looser. We have held ISO/IEC 27001 certification since 2020, and we employ a Head of Systems Integrity whose whole job is to scrutinise quality control, data security and code standards, with the authority to stop a release.
Where the people are
Every change passes through five gates.
People open the first gate and the last. AI builds in between, and never alone.
Who owns the process 
Matt Hanson Chief Technology Officer Sets the architecture, and the bar for everything that ships.
Matt Hanson Chief Technology Officer Sets the architecture, and the bar for everything that ships. - 01 Brief We assess every job against fifteen years of dealership software and millions of lines of our own code, and give the AI the context it needs to get it right. People
- 02 Build AI does the build, guided by our engineers as it goes. AI
- 03 Assess A person assesses the output. Does it do the job, does it fit the platform, would we stand behind it in a showroom? People
- 04 Test Extensive testing on every change, automated and by hand, measured against our ISO 27001 controls for quality, data handling and code standards. Both
- 05 Release A person authorises every deployment to production. Nothing ships because an AI said it was ready. People
What that means for you
Two promises we can keep.
Who keeps them 
Ben Giller Operations Director Keeps delivery, support and go-lives running to the day.
Ben Giller Operations Director Keeps delivery, support and go-lives running to the day. Support
Support measured in hours, not ticket numbers.
Talk directly to the people who build the platform. Requests turned around at the speed your business moves.
A role, not a policy
One person whose job is to say no.
Most software companies have a security policy. We employ someone whose entire remit is to hold the line on it, independent of the delivery team. If a release doesn't meet the standard, it doesn't ship.
Mark Percy Head of Systems Integrity Scrutinises for quality, data security and code standards. - Quality control Is it right, does it work, would we stake our name on it in a showroom?
- Data security Customer, finance and vehicle data handled to the standard our ISO 27001 certification demands.
- Code standards Every change measured against the same bar, whoever or whatever wrote the first draft.
The point
The benefits of AI, without you taking the risks.
We take the new technology on so you don't have to: we evaluate it, direct it, review what it produces and stand behind the result. You get what it makes possible, at the speed it makes possible, from people you can hold to account.